Circular Fashion
Spotting greenwashing in a sustainability report
A percentage with no baseline, a target year of 2050 and a graph without units are the three most reliable tells. New rules in Europe are about to make the worst claims illegal.
Sustainability
Circular Fashion
Resale economics, textile recycling and how to tell a real circular programme from a marketing one.
- Stories
- 6
- Newest
- 15 Jul
Latest in Circular Fashion
Circular Fashion
The math of renting vs. buying for occasional wear
Rent if you will wear it once, buy secondhand if you will wear it three times, and never rent shoes. The break-even…
Circular Fashion
Where the clothes from take-back schemes go
Collection is the easy half. What happens next depends on the partner, the voucher and the grade of the bale, and a…
Circular Fashion
GOTS, GRS, RWS: what each one actually proves
One certifies organic fiber through the whole chain, one counts recycled content, one covers the sheep. None of them certifies a company,…
Circular Fashion
What textile recycling can and cannot do
Mechanical recycling shortens the fiber every time it runs, chemical recycling is mostly pilot scale, and sorting is the real bottleneck. What…
Circular Fashion
Why brands actually run resale programs
Resale is a marketing channel, a pricing tool and a customer database before it is a climate measure. The programs that survive…
From other Sustainability columns
Secondhand 101
Comparing resale platforms on fees and returns
Buyer protection is a deadline, not a guarantee. Here is the window each major platform gives you to complain, what it covers,…
Repair & Care
Leather and suede care, and when to resole
Leather is skin: it dries, cracks and loses oils, and heat does more damage than wear. Rotate pairs, dry them at room…
Secondhand 101
Cleaning a secondhand buy before the first wear
Most secondhand purchases need airing and a wash, not a dry cleaner. Here is what each fiber actually needs, what a domestic…
Repair & Care
Fixing zippers, buttons and hooks at home
Most broken zippers have a worn slider, not a broken zipper, and a slider costs a few dollars where a full replacement…